Hal Rosenbluth

Author, "Hypochrondia" | Chairman and CEO, New Ocean Health
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Hal F. Rosenbluth is Chairman and CEO of New Ocean Health Solutions. Motivated to improve patient outcomes, reduce healthcare costs and maximize health, well-being and workforce productivity, New Ocean is realigning the incentives in healthcare for the benefit of all stakeholders through its first offering, a mobile-first enterprise platform as a service (PaaS) that includes a fully customized application suite of personalized programs for employers, health plan providers and health systems.

Most recently, Rosenbluth was President, Walgreen’s Health and Wellness and a senior executive officer with Walgreen Co., where he was responsible for $48 of the $63 billion in company sales and client services revenue. With a focus on health and wellness, he redesigned and restructured Walgreen’s entire go-to market strategy. Rosenbluth was also able to make third party sales thanks to his newly-forged and enhanced relationships in both commercial and government sectors, which included managed care, hospital systems and pharmacy benefits.

Rosenbluth joined Walgreen Co. in 2007 when they acquired Take Care Health Systems (TCHS), a healthcare start-up company he co-founded and funded along with angel investors in 2004. Shortly after opening they opened their first retail clinic, private equity firm Beecken Petty O’Keefe funded TCHS, which was subsequently acquired by Walgreens.

As part of this transition, Rosenbluth led TCHS to become the largest and most comprehensive provider of retail clinics and worksite health and wellness centers in the country, with more than 700 locations nationwide. In his position at Walgreens, Rosenbluth helped shape the strategic repositioning of Walgreens from a drug store company to a “health and daily living” company, thus creating and leveraging valuable new revenue streams and synergies to the more than 8,100 Walgreens store locations throughout the country. Today, there are more than 400 clinics at Walgreens locations in 35 markets and 19 states.

In March 2007, Rosenbluth led the creation of Take Care Health Employer Solutions, formed through acquisition and strategic alignment of CHD Meridian Healthcare and Whole Health Management, the two leading providers of workplace-based healthcare services. Take Care Health Employer Solutions designed, built, staffed and managed employer-sponsored health centers, pharmacies and fitness centers to serve the health and wellness needs of a company’s workers and their dependents.

The Employer Solutions Group currently operates 350 workplace health centers and pharmacies in 45 states. Along with being considered one of the first founders of the retail clinical care space, Rosenbluth is the creator of the Convenient Care Association, an association formed to establish standards of care in the newborn industry. He was honored as the first recipient of the association’s Lifetime Achievement Award for his industry success in reforming state and federal regulations, leading to greater access to high quality and affordable healthcare.

In 2010, Rosenbluth oversaw Walgreens Health Initiatives, a pharmacy benefit management company. With an opportunity for the company to turn competitors into new sales channels, Rosenbluth promoted and oversaw the sale of the company’s PBM to Catalyst Healthcare Solutions.

He is credited with creating the Walgreens Corporate Innovation Team in 2009, which contributed $2 billion dollars in annual incremental sales to the company and subsequently earned Walgreens the recognition as one of the Top Innovative Companies in the country by Fast Company magazine. Additionally, Hal was responsible for the creation of the first clinical office for Walgreens focusing on evidence-based provision of care, clinical quality, patient safety, clinical outcomes and the oversight of thousands of physicians, nurse practitioners and physician assistants.

Prior to his success in healthcare industry, Rosenbluth transformed a $20 million local travel agency in Philadelphia to a $6-billion-dollar global travel management company with owned operations in 35 countries. During that period the company created a new industry, held various patents on electronic fare calculation and interactive booking software and served the single-sourced global account needs of Fortune 1000 and international companies.

During this period, Fortune magazine named Rosenbluth International as one of the Hundred Best Companies to Work for in America, Service Company of the Year by acclaimed author of In Search of Excellence Tom Peters, and received numerous corporate awards such as Intel’s Supplier of the Year. Rosenbluth’s early recognition of turning data into actionable knowledge kept the company at the forefront of the industry, prior to selling it to American Express in 2003.

Rosenbluth is the New York Times bestselling author of The Customer Comes Second, a book focusing on how to create a great service organization by first focusing on your colleagues and creating an environment so they may focus singularly on the needs of the customer. The Wall Street Journal, Harvard Business Review, Inc. magazine, CIO magazine and The Financial Times have recognized Rosenbluth as an unconventional leader, a visionary and a trendsetter. Rosenbluth has been an invited guest by corporations and universities to speak on entrepreneurship, leadership and innovation.

Rosenbluth is the recipient of the Marco Polo Award by the U.S.-China Foundation for International Exchanges and the Humanitarian Award, presented by the Foundation of Christians and Jews, along with being the recipient of the Business Enterprise Trust Award. In 2009, Rosenbluth was elected to the Fellowship of The College of Physicians of Philadelphia, the nation’s oldest medical society. In 2010 he was the recipient of the Raymond Rafferty Entrepreneurial Excellence Award, which honors those who have founded successful venture-backed companies and greatly influenced a specific industry with pioneering ideas.

Rosenbluth earned a Bachelor of General Studies degree from the University of Miami in 1974 and previously served as a member of the University’s Board of Trustees.


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Health Innovation
Improving Quality
Wellness & Mental Health
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