How Mass Collaboration Changes Everything

Selected as one of the best books of the year 2006 by BusinessWeek.
How winning companies innovate in the new age of Wikipedia and MySpace.
Based on a major study organized by best-selling author Don Tapscott, Wikinomics explains some of the most profound changes of our time.
Interconnected through blogs, Wikis, chat rooms, peer-to-peer networks, and personal broadcasting, millions of people now use the Web as the first global platform for collaboration. Consumers, employees, suppliers, business partners, and even competitors now harness technology to innovate together.
In the world of Wikinomics, the choices for collaboration are endless. You can produce a television news clip for YouTube or create a community around your photo collection on Flickr. You can plug into InnoCentive and join Procter & Gamble’s virtual R&D department, or codesign the interactive features for your next BMW.
This new participation — “peer production” — is changing how goods and services are invented, produced, marketed, and distributed on a global basis. It presents far reaching opportunities for every company and individual.
With vivid and engaging examples based on five years of unprecedented research, Wikinomics explains the deep changes in technology, demographics, and business that will allow people to participate in the economy like never before.
expanded edition: Portfolio Hardcover; Expanded edition (April 17, 2008)

Portfolio Hardcover December 2006

Author photo
Don Tapscott
Don Tapscott
Book cover picture
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