How Pleasure Works

Why We Like What We Like

Yale psychologist Paul Bloom presents a striking new vision of the pleasures of everyday life

Some teenage girls enjoy cutting themselves with razors. The average American spends more than four hours a day watching television. The thought of sex with a virgin is intensely arousing to many men. Abstract art can sell for millions of dollars. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents, and go to movies that make them cry.

In this fascinating and witty account, Paul Bloom examines the science behind these curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Drawing on insights from child development, philosophy, neuroscience, and behavioral economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.

Vintage (2 Jun 2011)
Author photo
Paul Bloom
Paul Bloom
Book cover picture
By continuing to browse you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. If you do not wish to allow cookies, please see our cookie policy for instructions. Learn more