Go Long

THE LIFESPANS OF COMPANIES ARE GROWING SHORTER EACH DAY. WHY DO SOME COMPANIES THRIVE AND GROW, WHILE OTHERS FAIL?

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Inspired by the CEO Academy®, the annual off-the-record gathering of chief executives organized by the authors, Go Long reveals how some of the world’s most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.

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In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

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Why did CEO Larry Merlo allow CVS to take a $2 billion hit—on purpose? How did CEO Alan Mulally maneuver Ford’s $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did CEO Paul Polman turn back to Unilever’s original mission of leading with a purpose to fuel profits? How did CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?

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These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there’s a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

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Called a “mandatory read” by David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group, Go Long is a critical resource for leaders who want their organizations to survive over the long-term and for anyone who cares about the global economy.

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Wharton Digital Press (May 8, 2018)

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