Daniel Coyle is the bestselling author of The Little Book of Talent and The Talent Code, two books that explain how to unlock talent and build skills in any discipline. Daniel has covered outstanding performers for years as senior editor and now contributing editor for Outside magazine.

His forthcoming book, The Culture Code: The Secrets of Highly Successful Groups (January 2018), takes a look inside some of the world’s most successful organizations including Pixar, the San Antonio Spurs, and Navy SEALs Team Six. Daniel reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind.

Daniel's book, the best-selling Little Book of Talent, is a user's manual for improving skills through 52 scientifically-proven, field-tested methods. Whether you're in business, an athlete, or an artist, there are specific steps you can take to build your skills, your organization's skills, or even your kids' skills. The Little Book builds on five years Daniel spent researching for The Talent Code, visiting the world's greatest hotbeds of talent and interviewing master coaches.

While The Little Book of Talent offers practical instruction for skill-building, The Talent Code takes a deeper look at the neuroscience behind learning. Certain habits of practice, coaching, and motivation most promote the growth of myelin, the microscopic brain fibers that speed up neural pathways. Both The Talent Code and The Little Book of Talent explain how to make these practices part of your life and become better at what matters most to you.

Daniel Coyle is a contributing editor at Outside magazine and a former Senior Editor. He has been nominated twice for the National Magazine Award and has been featured in The Best American Sports Writing. He has written for Sports Illustrated, The New York Times Magazine, and Play. Daniel has appeared as a guest on Good Morning America, ABC World News Tonight, Nightline, ESPN, CNN, All Things Considered, Weekend Edition, Talk of the Nation, and numerous other national programs.


These are topics that have proven valuable to customers in the past and are meant only to suggest the speakers range and interests.

Daniel tailors each presentation to the needs of his audience and he's not limited to the topics we have listed below. Please ask us about any subject that interests you; we are sure that we can accommodate you.

How to Develop Gold-Medal Talent

A cook’s tour through the revolutionary new science of talent development, which is far less about genes, and far more about the brain — specifically, about building the brain through certain forms of intensive practice, motivation, and coaching. Drawing on his research at a dozen of the world’s talent hotbeds, from the soccer fields of Brazil to a classical-music academy in upstate New York, Daniel Coyle identifies three essential habits for maximal talent growth, and offers simple, effective ways to put them to use.

Talent Hotbeds

All talent is really located in the brain. Talent hotbeds, tiny places that produce huge numbers of high performers, succeed because they capitalize on the fundamental mechanism for growing high-speed neural circuitry. The patterns of the hotbeds — of practice, motivation, and coaching — show us the blueprint for building our own talent hotbed. Daniel explains how to put this blueprint to work, drawing from his work with the U.S. Army, the U.S. Olympic High Performance Division, the British PGA, Nike, and others.
Daniel gives versions of this talk relevant to both business and education audiences.

  • The Culture Code

    The Secrets of Highly Successful Groups

    Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

    In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations — including Pixar, the San Antonio Spurs, and Navy SEALs Team Six — and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

    Culture is not something you are — it’s something you do. The Culture Code puts the power in your hands. No matter the size of the group or the goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

    Bantam (Jan 30, 2018)


    “If you want to understand how successful groups work — the signals they transmit, the language they speak, the cues that foster creativity — you won’t find a more essential guide than The Culture Code. This is a marvel of insight and practicality.”
    — Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better

    “I’ve been waiting years for someone to write this book — I’ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water. Read it immediately.”
    — Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take

  • The Talent Code

    Greatness Isn't Born. It's Grown.

    What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople — and everyone else — with tools they can use to maximize potential in themselves and others.

    Whether you’re coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism.

    Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the planet’s greatest talent hotbeds: tiny places that produce Everest-size amounts of talent. Places like a ramshackle tennis court in Moscow, a music academy in New York’s Adirondacks, and a baseball-mad island in the Caribbean. While these places seem different on the surface, when he looked closer, he saw they shared strikingly similar methods that had to do with the fundamental ways we acquire skill. They shared a pattern — especially when it came to coaches — which Daniell has distilled into three key elements that will allow you to develop your gifts and optimise your performance in sports, art, music, math, or just about anything:

    Deep Practice. Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.

    Ignition. We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment — call it passion — born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development.

    Master Coaching. What are the secrets of the world’s most effective teachers, trainers, and coaches? Discover the four virtues that enable these “talent whisperers” to fuel passion, inspire deep practice, and bring out the best in their students.

    These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s. The good news about myelin is that it isn’t fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished.

    Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.

    Bantam (April 28, 2009)


    "I recommend [The Talent Code] to those who believe talent is only a gift rather than "deep practice" and commitment to mastery."
    — Tony Robbins

    "I’d buy the book for two reasons. Firstly, Coyle is a fine writer and makes an excellent pick of examples to illustrate his case. Secondly, he delves into an area few others have tackled: the neurophysiology of learning, or what happens to the architecture of the brain during practice."
    — New Scientist

    An exciting, accessible window into research that could trigger a revolution in education and the treatment of mental illness, this intriguing study also puts better-known models of learning into perspective: "Practice doesn’t make perfect, perfect practice makes perfect."
    Publishers Weekly

    "The brain is phenomenally plastic. We construct ourselves through behavior. As Coyle observes, it’s not who you are, it’s what you do."
    — David Brooks, New York Times

    "A fantastic book."
    — Anders Berglund, former IKEA Canada President

  • The Little Book of Talent

    52 Tips for Improving Skills

    The Little Book of Talent is a manual for building a faster brain and a better you. It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills — your skills, your kids’ skills, your organisation’s skills — in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, whether you’re on the sports field or the stage, in the classroom or the corner office, this is an essential guide for anyone who ever asked, “How do I get better?”

    Bantam (August 21, 2012)


    "This book should be given to every graduate at commencement, every new parent in a delivery room, every executive on the first day of work. It is a guidebook — beautiful in its simplicity and backed by hard science — for nurturing excellence."
    — Charles Duhigg, author of The Power of Habit

    "It's so juvenile to throw around hyperbolic terms such as 'life-changing,' but there's no other way to describe The Little Book of Talent. I was trying new things within the first half hour of reading it and haven't stopped since. Brilliant. And yes, life-changing."
    — Tom Peters, co-author of In Search of Excellence

  • The Secret Race

    Inside the Hidden World of the Tour de France: Doping, Cover-ups, and Winning at All Costs

    Tyler Hamilton and Daniel Coyle

    Winner of the Wm Hill Sports Book of the Year 2012

    The Secret Race is a definitive look at the world of professional cycling — and the doping issue surrounding this sport and its most iconic rider, Lance Armstrong — by former Olympic gold medalist Tyler Hamilton and New York Times bestselling author Daniel Coyle.

    Over the course of two years, Coyle conducted more than two hundred hours of interviews with Hamilton and spoke candidly with numerous teammates, rivals, and friends. The result is an explosive book that takes us, for the first time, deep inside a shadowy, fascinating, and surreal world of unscrupulous doctors, anything-goes team directors, and athletes so relentlessly driven to succeed that they would do anything — and take any risk, physical, mental, or moral — to gain the edge they need to win.

    Tyler Hamilton was once one of the world’s best-liked and top-ranked cyclists — a fierce competitor renowned among his peers for his uncanny endurance and epic tolerance for pain. In the 2003 Tour de France, he finished fourth despite breaking his collarbone in the early stages — and grinding eleven of his teeth down to the nerves along the way. He started his career with the U.S. Postal Service team in the 1990s and quickly rose to become Lance Armstrong’s most trusted lieutenant, and a member of his inner circle. For the first three of Armstrong’s record seven Tour de France victories, Hamilton was by Armstrong’s side, clearing his way. But just weeks after Hamilton reached his own personal pinnacle — winning the gold medal at the 2004 Olympics — his career came to a sudden, ignominious end: He was found guilty of doping and exiled from the sport.

    From the exhilaration of his early, naïve days in the peloton, Hamilton chronicles his ascent to the uppermost reaches of this unforgiving sport. In the mid-1990s, the advent of a powerful new blood-boosting drug called EPO reshaped the world of cycling, and a relentless, win-at-any-cost ethos took root. Its psychological toll would drive many of the sport’s top performers to substance abuse, depression, even suicide. For the first time ever, Hamilton recounts his own battle with clinical depression, speaks frankly about the agonizing choices that go along with the decision to compete at a world-class level, and tells the story of his complicated relationship with Lance Armstrong.

    A journey into the heart of a never-before-seen world, The Secret Race is a riveting, courageous act of witness from a man who is as determined to reveal the hard truth about his sport as he once was to win the Tour de France.

    Bantam (September 5, 2012)

  • The Talent Code
  • The Talent Code

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