Amazon Best of the Month, April 2008In Nudge: Improving Decisions About Health, Wealth, and Happiness, the original pioneer of behavioral economics, Richard Thaler, teams up with the brilliant public policy expert Cass Sunstein to give us a breakthrough book of interest to both organizations in healthcare, financial services and many others areas in the public and private sector. They propose using nudges—well chosen default rules and other incentives—to help people act in their own best interest.
To learn more about these speakers and their invaluable message, click on their names above.
Kevin Phillips Bad Money
One of the myths of the last quarter century has posited a U.S economy smoother, better run than before, and burdened with only a few minor recessions. That's bunk. |
Matt Mason
The Pirate's Dilemma
The new face of competition Creative, passionate, skilled creators are at work outside the business and economic mainstream, generating new content, new trends, new ways to reach markets. And many of these innovators are young. Matt Mason, an entrepreneur himself, lives and works at the intersection between youth culture and innovation where these exciting trends are emerging. Matt is an expert on youth culture, business and the media. He is the author of the new book The Pirate’s Dilemma: How Youth Culture Reinvented Capitalism, on the opportunities and challenges presented by these new modes of innovation—though he argues that they really are not so new after all (the word “Yankee” has its origins as a European slur on the American practice of appropriating European industrial technology). What’s new is the technologies that make these new modes of creation possible and the ways that the youth culture has adopted them—and adapted them. To learn more about this exciting speaker, click here. |
Craig Newmark Founder, Craigslist
There’s no genius behind it. It’s persis-tence and listening to people.Craig Newmark is the founder of the famous online classified ad and social network site Craigslist. As one of its most successful innovators and entrepreneurs, he has unusually creative insight into the future of online community and commerce. Time Magazine has named him to its Time 100 most influential people in the world and he received the Person of the Year award at the 9th Annual Webby Awards. |

There’s no genius behind it. It’s persis-tence and listening to people.