Patrick Dixon

Author, The Future of Almost Everything
Founder & Chairman, Global Change, LTD.

Futurist: Manage Risk and Seize Opportunity – Future Trends and Strategy.

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When the world changes fast, keep looking further ahead.

Patrick Dixon is often described in the media as Europe’s leading futurist. He is a dynamic, provocative and entertaining speaker who advises many of the world’s largest corporations on key trends, managing uncertainty, identifying risk and developing opportunities. He digs deep into the strategy of each organization, and creates a unique presentation for each event. He has successfully identified hundreds of future business innovations.

Influential author. Dr Patrick Dixon has been ranked as one of the 20 most influential business thinkers alive today. He is the Chairman of Global Change Ltd, a growth strategy and forecasting company; he is the author of 16 books (in 34 languages); and he is a physician. Key books include Futurewise, SustainAgility, The Genetic Revolution and Building a Better Business. His newest book is The Future of Almost Everything (August 2015).

Outstanding keynote speaker. Dr Dixon has spoken to audiences in over 50 nations and is one of the world's most sought after keynote speakers at corporate events. His customized multimedia presentations are both content-rich and highly engaging for audiences. Customers describe his style as challenging, visionary, hard-hitting, strategic, provocative, dynamic, passionate and practical as well as entertaining. He has the remarkable ability to motivate people to seize growth opportunities and to change.

Multinational clients in many industries. His clients are from every industry with particular strengths in technology, marketing, consumer insight, banking and health — and include Google, Microsoft, IBM, KLM/Air France, BP, ExxonMobil, World Bank, Siemens, Ford, Sara Lee, Prudential, Aviva, Barclays, UBS, Credit Suisse, PWC, Hewlett Packard, Gillette, GSK, Roche, Wyeth Pharmaceuticals, Novartis, BASF, Forbes, Fortune, RBS, Zurich Financial Services, Tetrapak, Unisys, BT, BBC, Fedex and DHL. He has also taught on executive/MBA programmes at seven Business Schools.

Strategy, growth consulting, and board roles. He advises multinational boards and senior teams on strategic impact of global trends, innovation and risk, in assignments ranging from one-day strategic reviews to in-depth consulting over more than a year. Examples of issues: macro-economic trends, future of marketing, mobile payments and banking, multi-channel customers, social media, consumer shifts, lifestyle changes, customer loyalty, relationship management, call-centres, brand management, demographic shifts, health care, pharmaceutical research, antiageing, genetics and biotechnology, nanotechnology, emerging markets, geopolitical threats, risk management, agile leadership, change management, motivation, green tech, sustainable innovation and corporate responsibility.

He has also worked as Group Strategy Director for Acromas Ltd, which owns the AA and Saga (group turnover >$3bn from financial services, roadside rescue, holidays, publishing and health care). He is a non-executive director of Acromas Health Care (Allied Health Care Ltd, Nestor Health Care Ltd and Saga Health Care Ltd), which delivers as a group over 40 million home care visits a year across the UK, 24 hour live-in care, out-of-hours medical cover, hospital-at-home, end-of-life, dental, forensic medicine, nursing and prison health. He is also Chairman of the Biotech company Virttu Biologics Ltd, which is conducting clinical trials on new cancer treatments.

Presentations with practical insights

Around half of Patrick Dixon’s presentations are in-house events for senior leaders and include detailed research into company priorities, strategy and wider environment. He delivers vitally important insights specific to each corporation. Patrick Dixon has worked with hundreds of multinationals in over 50 nations, across every industry. For example, he has:

  • Helped identify next-generation blockbuster drugs with potential sales of over $50bn a year
  • Assisted a global telecom company to develop better customer focus
  • Identified significant sustainability initiatives for the European Chemical Industry
  • Advised on online banking strategy for one of the world’s premier banks

Patrick’s web pages have been visited by some 15.5 million different people, and are a rich source of substantive thought leadership on a very wide range of topics.


The Future of Almost Everything

The global changes that will affect every business and everyone's lives

Patrick Dixon

From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives.

Patrick Dixon looks at how the future will be Faster and more Urban, Tribal, Universal, Radical and Ethical — a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers; a future in which there will be driverless cars and solar power generated in the desert will power cities thousands of miles away.

In short, with great perception and insight, Patrick Dixon highlights what every business needs to be aware of and prepare for if it is to prosper and survive in a world where customers and markets, politics and demographics, technology and skills, and opportunities and choices will be very different.

Profile Books (August 27, 2015)


"Absolutely brilliant. I love this man's exhilarating thinking and writing. Here are far-sighted insights into the tangible and intangible horizons of future change, underpinned by wisdom about its ultimate driving force — human nature."
— Nigel Nicholson, Professor of Organisational Behaviour, London Business School

"Every leader needs to keep ahead of major trends. Think radically and read this book to keep ahead of the future!"
— Sinclair Beecham MBE, Co-Founder of Pret A Manger

"Brilliant! Patrick Dixon's insights are compelling, engaging and thought-provoking. Tomorrow framed by the expert."
— Baba Awopetu, Group Strategy and Marketing Director, Optegra Eye Healthcare

“A brilliant guide to our future, which should be read by every decision-maker, packed with deep insights on a huge number of trends. Patrick Dixon has a great track record over many years in forecasting opportunities, risks and challenges that will affect us all.”
— Sir Brian Souter - Chairman, Stagecoach Group Plc

"Insightful views about the global trends that could shape our future. A thought-provoking tome which should help businesses think differently about the markets of the future."
— Linda Yueh, Adjunct Professor of Economics at London Business School, Visiting Professor of Economics at Peking University.


How Innovation and Agility Will Save the World

Patrick Dixon and Johan Gorecki

Sustainagility is about how business innovations, applications, methods, and products can be used to solve complex sustainability challenges.  In addition, it sets forth positive ways that businesses and individuals can deal with the issues and benefit from them.

Sustainagility includes text boxes containing shocking statistics about the destruction of our planet, short inspiring examples of how innovation has created new profitable business and helped the world, and personal messages from global leaders about sustainable innovation. Case studies of numerous well-known, high-profile companies are featured, demonstrating that companies have successfully used innovative and agile processes to improve their businesses and fight some of the greatest threats to the world's ecosystems.

Subjects covered include: Power; future cities; transport; manufacturing; water and wood; health and food; venture capital; carbon offsetting and banks; business agility and open innovation; 10 steps to profitable sustainability.

Kogan Page (June 28, 2010)

Building a Better Business

The Key to Future Marketing, Management and Motivation

Patrick Dixon

An intensely practical and inspirational guide on how to make great things happen in your business and personal life, by Patrick Dixon, ranked as one of the 50 most influential business thinkers alive today. How to create greater passion for your business, by building a better future for you, your customers, workers and their families, shareholders, communities and those beyond. How you can get:

  • Better leadership, people and teams

  • Better brands and marketing

  • Better customer relations and corporate image

  • Better innovation and strategy

  • Better change management

  • Better work-life balance

  • Better corporate governance

Profile Books (March 2005)


The Six Faces of Global Change

Patrick Dixon

The world is being transformed before our eyes from an industrial and a technological society into something altogether new and different. Patrick Dixon’s book, Futurewise: Six Faces of Global Change is a rich and exciting profile of this future from six essential perspectives. The future he sees is Fast, Urban, Tribal, Universal, Radical and Ethical, and in each of these areas, forces are moving that will require wisdom from business leaders who want to thrive. With Dixon’s vision, you can plan to change your tomorrow and make changes that will build lasting value.

Profile Books; 4 edition (January 1, 2007)


Patrick tailors each presentation to the needs of his audience and is not limited to the topics we have listed below. These are subjects that have proven valuable to customers in the past and are meant only to suggest his range and interests. Please ask us about any subject that interests you; we are sure that we can accommodate you.

He has spoken to audiences in more than 50 nations and is sensitive to culture and multi-language challenges. Patrick likes to engage closely with clients in the event preparation and will be delighted to discuss with you personally at an early stage any "future" topic or theme that interests you. Patrick also offers fully customized one- and two-day programs.

Please read about how Patrick likes to work with event organizers.

The Future of...

Patrick has spoken on issues as varied as:

  • Impact of Biotech on Health Care
  • Future of the European Petrochemical Industry
  • Future of Private Banking and Family Offices
  • Future of Management and Virtual Teams
  • Future of Corporate Real Estate in Asia
  • The Future of Ageing - Impact on Pensions
  • Winning the War for Talent - Future Trends
  • Sustainable Business - Strategies for Carbon-Use Reduction
  • Telecom Trends in Emerging Markets
  • Future of Logistics and Distribution
  • Impact of Online Communities on Marketing and Corporate Image
  • Investment Opportunities in Kazakhstan

He has given future insights to:

  • Airlines, Travel, Shipping, Hotels, Tourism and Automotive Industry
  • Banking, Insurance and other Financial Services
  • Media, Telecommunications and Distribution
  • Technology, Engineering, Software and Computer Manufacturers
  • Food and Drink, Household Goods and Packaging Industry
  • Energy, Chemical Industry, Mining, Metals, other Commodities
  • Health Care, Pharmaceutical Industry, Medical Technology and Cosmetics / Lifestyle
  • Government and UN
  • Marketing, Advertising and Design
  • Law Firms / Legal
  • Management, Consulting, Training, Service Organisations
  • Non-Profit Organizations
  • Real Estate / Construction / Engineering
  • Retail, textiles and some other manufacturing


Take hold of the future or the future will take hold of you | Innotown


A large private investor operating in the real sector of the Russian economy:
The event went very well. Patrick did an amazing job. He is such a showman! I bet it was not easy for him, as he was our the first one to speak, a foreigner to warm up the audience. But, again, he was great!

A market-leading global information services and publishing company:
Dear Patrick, Thank you very much for speaking at the [ . . . ] Conference in Chantilly last week. Your presentation was brilliantly crafted to highlight what is happening in the current and future environment and the need for banks to partner with firms like [ . . . ] to successfully complete. As planned this set a great playing field for the days presentations and conversations. The feedback from our delegates for your presentation has been very positive.

A trading and risk management services company of natural energy commodities:
Dear Patrick — I wanted to thank you again for livening up our team day at [ . . . ] with your interesting presentation. I had a lot of positive feedback from the team and you certainly know how to capture an audience!

An IT consulting, design and implementation company:
Dear Patrick —I would like to thank you for your invaluable contribution to this year’s conference. I truly appreciate the time you took out of your busy schedule to share your insights and expertise with our attendees.
 Speaking of attendees, from the feedback we have received so far, your session was a favorite; nothing but rave reviews!

I hope you enjoyed your time with us and, again, thank you so much for your enthusiastic participation in our event; I have no doubt it would not have been the success it was without your presence.

A European industry coalition:
Event went very well and Patrick’s presentation was well received and members of the [...] were very happy with the content.

It was also a very entertaining presentation (not a usual occurrence at EU policy conferences) etc.

An international organization helping governments tackle the challenges of a globalized economy:
Dear Patrick — On behalf of all staff at the [...] Forum, could I sincerely thank you for your energetic moderation of our Advisory Board breakfast and concluding session on 29 May.

As we had discussed prior to the event, our objective was to enliven this session and provide for a stimulating debate that would carry us forward to our next year’s theme on Innovation. Your direct, enthusiastic approach encouraged spontaneity among panel members and the audience and even engendered some sparring, which certainly made for a lively session.

We very much appreciated as well your willingness to participate in other aspects of the Forum as well.

A building supply exhibition in Australia:
Dear Patrick — I am writing to express our sincere thanks for your time and effort to visit Melbourne and present at our exhibition.

Your presentation was eye opening, inspiring, motivational and very well received by the visiting audience. All the feedback we have had to date has been extremely positive.

A women’s health conference:
Dear Patrick — Thank you so much for being the highlight of the [...] Conference.

We received incredible positive feedback from the delegates and media attending. Already two people have asked for your details to book you for their companies!

I am personally extremely grateful for your kindness and will help you in anyway you require assistance.

A recommendation from someone who has booked Patrick Dixon several times:
Patrick’s biggest strength as speaker is an innovative and structured perception of the future. He has the unique skill to translate future fundamental trends into a concrete strategy to capitalize and survive the changes. He also cares! He will study your business, based on the audience needs. Patrick Dixon is a very dynamic and engaging speaker, respecting his audience and his customer. I would certainly recommend Patrick to speak for a 5 K audience. His methodology and visuals are very suited for a large audience. Is the audience from one company, one field of business, or mixed? This would be important for Patrick to know but he will adapt his presentation to your needs.

A major international telecommunications company:
Dear Patrick — Let me start by saying: Thank you for your valuable contribution on [...] last week, it was such a pleasure to work with you. [We] really appreciated your contribution and your presentation was a great foundation for the kick off of the whole program.

A large consumer bank in South Africa:
Hi Patrick — Thank you very much for the valuable contribution you made on the [...] Programme.

Attached please find the results of your evaluation ratings.

  • Unbelievable man. Creates inspiration.
  • Liked the interactive style of presenting and opening new horizons of what the world would be like in the future.
  • Thought provoking. Very inspired to plan and anticipate the future.
  • Highly stimulating, thought provoking and very enjoyable.
  • Excellent. This guy really makes you think out of the box and puts it in the right perspective.
  • Stretching the barriers. Challenges current mental moments. Excellent team talk, sharing and adding.
  • This man is electric he carries so much wisdom. He does create the space to make me think and create vital focus areas of awareness.

International customer meetings in Dubai, Mumbai and New Delhi:
The events at all the three places went off really well, and Dr Dixon was spell-binding. He was the star of the show and really did justice to the theme — The Spirit of Success. I'll keep in touch with you in future for more speakers as and when we need them. Thanks for everything.

A symposium sponsored by a European telecomm:
It was a really good event from the beginning on and [the sponsor] is very happy. Patrick had a great, emotional speech and it was really interesting. So I really have to thank you for your suggestion to have Patrick as our keyspeaker. He fitted perfectly into the concept of the symposium. And it was really a pleasure to work with him and with you. So I will contact you as soon as I have a next big event for which we need a keyspeaker!

A national association of schools:
Greetings Dr Dixon — Allow me to thank you for such an excellent presentation. It was a huge hit and we only wish we had had a bigger room for what could have been a bigger audience.

Again, thank you for joining us last week. We have a big challenge to next year top what we did at this first summit!

An international advertising agency for an event in Italy:
(Patrick was the moderator)
Dear Patrick — We would like to thank you for the wonderful job that you have done in managing the [our] forum. All the message came across and it was a truly an interactive meeting - even considering the challenging time and agenda.

For the future we would definitely like to get you involved earlier in the process for both the briefing and for the stage setting...

A major technology company:
Patrick — On behalf of [...], I wanted to thank you for your excellent talk last night.

There has been a consistent theme to the comments from both our clients and the [company] staff - “thought provoking” and “enjoyable”. I could not wish for anything more.

And from a business perspective it was also a great success – as exemplified by the comment from our business manager for Building Societies:

"a most enjoyable event and a great environment to have some 1-2-1 discussion. I have received e-mail ‘thank you’ from Principality, Norwich and Peterborough and Coventry all of whom have asked for some further details on a number of propositions for taking into their organisations"

Meanwhile, I think we are all working out how to get into the business of producing the age reversal pills!

Thank you.

A regional development agency in the UK:
On behalf [our tourist forum], thank you for your presentation to the Regional Tourism conference last week.

The feedback from delegates was extremely positive, not surprisingly. Your presentation was a tour de force and not only got us all thinking but kept everyone highly entertained. What more could we have asked?

The annual conference is becoming more popular year on year. I hope that we will be able to tempt you back again in the future.

A two-day session for a major financial institution in the UK:
The team was fully engaged throughout the session. He demonstrated a lot of maturity, interest and was amazingly knowledgeable.

When I saw the topic "Future Trends" I thought "here we go again, another futurologist". I was pleasantly surprised. The ideas and issues that Dr Dixon covered were things that really matter and the humble way be presents made it even more powerful.

Great visual aids used. Topic on leadership was for talent. Marketing very, very well delivered, gave me huge tools to see myself well placed in the future world.