Award-winning writer Nadira A. Hira (pronounced Na-DEER-ah HEAR-ah) has become a leading voice on Generation Y, the fastest-growing segment of the American workforce, through her work as a journalist at Fortune magazine and her cultural commentary as a member of Gen Y herself. She is a 2016 Fahrenheit Fellow and a member of Cosmopolitan magazine's Millennial Advisory Board.
Nadira is currently working on a much anticipated book titled Misled: How a Generation of Leaders Lost the Faith (And Just What You'll Need to Get It Back).
While it may seem to some executives that, given the current economic climate, it’ll be easy to get and keep Yers, Nadira has found just the opposite: If Yers were suspicious of corporate America before, they’re completely distrustful now, having had all their fears about corporate life confirmed by the financial crisis and its fallout. And while some Yers may take a job now to pay the bills, they’re sure to be off pursuing work that’s more in line with their values — be it at a nonprofit or with an entrepreneurial venture — as soon as it’s possible. So it’s even more important than before that organizations focus on recruiting, retaining, and developing the best Gen Y talent.
She speaks on how to creatively engage Generation Y as important contributors to corporate culture and productivity, on racial and generational diversity, and on the role of social networks in the modern workplace and in society in general.
In 2007, Nadira received the NewsBios 30 Under 30 award, which showcases the most promising business journalists. She has three times been nominated for a National Association of Black Journalists Salute to Excellence award. She authored Fortune’s widely discussed cover story on Gen Yers and their impact on corporate America: "Attracting the twentysomething worker".
Nadira’s work has also appeared in various other national publications — among them, Essence, Smithsonian, and Men’s Fitness magazines. Her media presence extends to television, where she has been a featured personality on HBO’s Real Time with Bill Maher and ABC’s America's Black Forum, a regular contributor to VH1’s The Fabulous Life and BET’s Black Carpet, and an expert guest on many major outlets, including CNN, CBS, MSNBC, CNBC, and BBC-A.
Nadira tailors each presentation to the needs of her audience and is not limited to the topics we have listed below. These are subjects that have proven valuable to customers in the past and are meant only to suggest her range and interests. Please ask us about any subject that interests you; we are sure that we can accommodate you.
Team-building across generations is one of the most difficult aspects of managing today’s workplace mix, so Nadira’s created a workshop especially to address it. Ideal for up to 80 employees from any two to all four generations, this workshop’s built around a modified version of “Crossing the Line”—a favorite bonding exercise in many undergraduate orientation programs. This, along with role-playing and other group activities, is designed to get coworkers talking about their different perspectives, as well as their shared experience, and spans everything from generational stereotypes to e-mail etiquette in an effort to foster real dialogue in the office where often there is none.
In addition to facilitating the far-reaching conversation, Nadira also shares her own insights on how older generations can best relate to today’s newest Gen Y employees and what challenges lie ahead for each of the generations at work. It all combines to make “Crossing the (Generational) Line” an enriching, unexpected, and potentially transformative event for just about any multi-generational staff.
A variation of the above, this is specifically about how to get Gen Yers into the fold and make sure they stay there, particularly in light of the coming retirement wave.
Tailored to the unique needs of Gen Yers, this focuses on helping them to adjust to the corporate environment — but without losing their energy — through some simple guidelines and explication. (This is, after all, Generation "Why.")
A survey of some of the most popular technologies (e.g. Facebook, MySpace, LinkedIn), advice on how some of these can be incorporated into the workplace (e.g. SameTime), and some sociological context.
Increasingly, diversity is less about numbers than it is about creating a welcoming and more comfortable environment for employees of color, particularly when they are one of just a few like them. A look at the continuing challenges, some key ways to improve, and why this has traditionally been so difficult.
Engaging the GenYers
A national resource portal for small business and large organizational buyers:
Nadira was excellent! Just like last year!!
The audience loved her presentation on social media, it opened their eyes to new perspectives!
She is always energetic and engaging and we would like to thank her for always bringing her A game.
A next-generation at work conference:
She did a very nice job. People enjoyed some ‘one-on-one’ time with her in the VIP room. It was a great event and we made the front page of the [city] newspaper the day after the event!
A major association leadership conference:
A professional leadership member organization:
Nadira, it was so great to meet you and to have you participate in our opening general session as well as present a thought leader session. I heard nothing but rave reviews about Sunday’s opening session. You and the other experts did a fantastic job talking about a difficult subject and definitely raised the level of awareness among the attendees. I’m sure that your thought leader session was terrific as well. I attended the first half of the session and your points were right on but unfortunately, I couldn’t stay for the entire session. I know your evaluations will be excellent.
I would love to keep you involved in our organization so I will definitely be in the future. In the meantime, thank you so much for helping us to create an exceptional learning experience.
A knowledge management technology company:
We LOVED her! She's fantastic. The group that we had was mixed generation and everyone was so engaged. We can't wait to see her again in DC.
The baby-boomers' kids are marching into the workplace, and look out: This crop of twentysomethings really is different. Fortune's Nadira Hira presents a field guide to Generation Y.