When Warren Buffet was asked why the Gillette board of directors chose Jim Kilts to be CEO, he said, “Jim made as much sense in terms of talking about business as anybody I’ve ever talked to. If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.”
There is only one CEO in recent times who has led three major companies in to prosperous futures by doing what matters on the fundamentals. Those companies are Gillette, Nabisco and Kraft. That CEO is Jim Kilts.
In this vivid first-person account he reveals his system for success. Doing What Matters is groundbreaking back to basics, a clear action plan for identifying and tackling what’s important and ignoring the rest. Jim illustrates his ideas with colorful stories and he focuses on both business fundamentals and the personal attributes that doing what matters requires. Whether you’re CEO of a multi-billion-dollar global company, the brand manager for a product, an entrepreneur starting your own business, or just beginning a business career, this book offers usable wisdom, practical guidance, and inspiration.