Jesse James Garrett helps companies understand their customers. Then he applies that knowledge to create experiences that deliver real value for both organization and customer. He speaks for business, design, and technology audiences all over the world on innovation and product strategy, and current trends in customer-centered design.
In 2006, Jesse received Wired magazine's prestigious Rave Award.
He is the author of The Elements of User Experience, which proposes a framework for user experience in Web design that has become an industry standard. It's an accessible introduction to user-centered Web design that gives both business managers and Web designers a useful framework, a clear approach — and a common vocabulary, so that they can finally talk to one another.
Elements cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.
Now in its second edition, The Elements of User Experience: User-Centered Design for the Web and Beyond, explores the proliferation of mobile devices and applications.
Jesse's company, Adaptive Path, is one of the world's leading product experience strategy and design companies. Adaptive Path helps organizations align their strategic objectives with customer needs, designing experiences that reinforce company brands while cementing customer relationships. They've worked with everyone from from established organizations like Microsoft and the United Nations to Web 2.0 companies like Blogger and Flickr.
Jesse has deep experience with web product design, but he designs experiences for all kinds of products and services. One Adaptive Path project, the Charmr, is a concept for a diabetes-management system that has the consumer appeal of an iPod.
It's all about creating systems that work the way people work, rather than the way technology works.
In 2005, Jesse gained worldwide attention for coining the term Ajax and defining the concepts behind this emerging trend in Web technology. Since then, Ajax has become one of the driving forces in Web product design, and Jesse's leadership role in this trend has been featured in publications such as The New York Times, The Wall Street Journal, and BusinessWeek.
Ajax refers to a method of blending Web-native technologies to create websites that work as smoothly as software. With Ajax, the user is never staring at a blank browser window or an hourglass icon, waiting for something to happen.
This coinage set off a wildfire on the Web. Web developers suddenly had a simple way of describing advanced techniques to their clients - and clients suddenly understood what a seamless Web experience they could be providing for their customers. Jesse's term helped bring Web 2.0 to the masses, as mainstream organizations suddenly were able to grasp the power of this cutting-edge technique. Examples of Ajax in use include Google Maps, Kayak, and Zimbra.
For naming the idea and publishing his manifesto, Jesse won a 2006 Rave Award from Wired.
Jesse is articulate and thought-provoking, practical and visionary, an energetic and engaging speaker.
- President and co-founder of Adaptive Path, one of the world's leading product experience strategy and design companies
- Recipient of Wired magazine's 2006 Rave Award for Technology
- Named on of the "50 Most Important People on the Web" by PC World
- Named one of the "Top 100 Most Influential People in IT" by eWeek
- Named one of the top 100 technology industry leaders by Software Development Times