Jesse James Garrett

President and co-founder, Adaptive Path
Author, The Elements of User Experience
Developed the web concept "Ajax"

Aligning business strategy with customer needs to design great customer experiences.

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Biography

Jesse James Garrett helps companies understand their customers. Then he applies that knowledge to create experiences that deliver real value for both organization and customer. He speaks for business, design, and technology audiences all over the world on innovation and product strategy, and current trends in customer-centered design.

In 2006, Jesse received Wired magazine's prestigious Rave Award.

He is the author of The Elements of User Experience, which proposes a framework for user experience in Web design that has become an industry standard. It's an accessible introduction to user-centered Web design that gives both business managers and Web designers a useful framework, a clear approach — and a common vocabulary, so that they can finally talk to one another.

Elements cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.

Now in its second edition, The Elements of User Experience: User-Centered Design for the Web and Beyond, explores the proliferation of mobile devices and applications.

Jesse's company, Adaptive Path, is one of the world's leading product experience strategy and design companies. Adaptive Path helps organizations align their strategic objectives with customer needs, designing experiences that reinforce company brands while cementing customer relationships. They've worked with everyone from from established organizations like Microsoft and the United Nations to Web 2.0 companies like Blogger and Flickr.

Jesse has deep experience with web product design, but he designs experiences for all kinds of products and services. One Adaptive Path project, the Charmr, is a concept for a diabetes-management system that has the consumer appeal of an iPod.

It's all about creating systems that work the way people work, rather than the way technology works.

In 2005, Jesse gained worldwide attention for coining the term Ajax and defining the concepts behind this emerging trend in Web technology. Since then, Ajax has become one of the driving forces in Web product design, and Jesse's leadership role in this trend has been featured in publications such as The New York Times, The Wall Street Journal, and BusinessWeek.

Ajax refers to a method of blending Web-native technologies to create websites that work as smoothly as software. With Ajax, the user is never staring at a blank browser window or an hourglass icon, waiting for something to happen.

This coinage set off a wildfire on the Web. Web developers suddenly had a simple way of describing advanced techniques to their clients - and clients suddenly understood what a seamless Web experience they could be providing for their customers. Jesse's term helped bring Web 2.0 to the masses, as mainstream organizations suddenly were able to grasp the power of this cutting-edge technique. Examples of Ajax in use include Google Maps, Kayak, and Zimbra.

For naming the idea and publishing his manifesto, Jesse won a 2006 Rave Award from Wired.

Jesse is articulate and thought-provoking, practical and visionary, an energetic and engaging speaker.

Credentials

  • President and co-founder of Adaptive Path, one of the world's leading product experience strategy and design companies
  • Recipient of Wired magazine's 2006 Rave Award for Technology
  • Named on of the "50 Most Important People on the Web" by PC World
  • Named one of the "Top 100 Most Influential People in IT" by eWeek
  • Named one of the top 100 technology industry leaders by Software Development Times

Books

The Elements of User Experience

User-Centered Design for the Web and Beyond (2nd Edition)

Jesse James Garrett

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.   With so many issues involved — usability, brand identity, information architecture, interaction design — creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.

New Riders Press; 2 edition (December 26, 2010)

The Elements of User Experience

User-Centered Design for the Web

Jesse James Garrett

Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

But creating the user experience can seem overwhelmingly complex. With so many issues involved — usability, brand identity, information architecture, interaction design — it can seem as if the only way to build a successful site is to spend a fortune on specialists who understand all the details.

The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.

Peachpit Press (October 21, 2002)

Topics

Jesse tailors each presentation to the needs of his audience and is not limited to the topics we have listed below. These are subjects that have proven valuable to customers in the past and are meant only to suggest his range and interests. Please ask us about any subject that interests you; we are sure that we can accommodate you.

Innovation

Design

Videos

Envisioning the Future of the Web

Articles

— Adaptive Path
— UX Magazine
— adaptive path