Chan Kim

Coauthor, Blue Ocean Strategy
Professor of Strategy and International Management, INSEAD

World-renowned expert on innovation, business strategy, and creating all-new market space.

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Biography

W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world’s second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and serves as an advisor to several countries.

Kim is a Fellow of the World Economic Forum. His Harvard Business Review articles, co-authored with Renée Mauborgne, are worldwide bestsellers. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, Financial Times and The Asian Wall Street Journal, amongst others.

Kim has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. The Journal of International Management recognizes Kim as one of the world’s most influential academic journal authors in global strategy.

He is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy is an international bestseller, after reaching the “Wall Street Journal Bestseller,” “BusinessWeek Bestseller,” and “National (American) Bestseller” status. It has sold over two million copies, is being published in a record-breaking 42 languages, and is a bestseller across five continents. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy + Business, Booz Allen & Hamilton’s leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.

Kim received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008 and is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. After being among the top five most influential business thinkers in the world in 2009, Professor Kim was ranked No. 2 on The Thinkers50 2011 list of the world’s top management gurus. He also won the 2011 Thinkers50 Strategy Award for his research on Blue Ocean Strategy. Blue Ocean Strategy was recognized as the business book of the last decade. Professor Kim was selected for the 2011 Leadership Hall of Fame by FastCompany magazine for Blue Ocean Strategy.

He is the winner of the Prix DCF 2009 (Prix des Dirigeants Commerciaux de France 2009) in the category of “Stratégie d’entreprise.” L’Expansion also named Kim along with his colleague Renée Mauborgne as “the number one gurus of the future.” The Sunday Times (London) called them “two of Europe’s brightest business thinkers. Kim and Mauborgne provide a sizable challenge to the way managers think about and practice strategy. The Observer called Kim and Mauborgne, “the next big gurus to hit the business world.” Kim is the winner of several European Case Clearing House awards including ‘Best Case in Strategy’ and ‘Best Overall Case’ across all disciplines.

Kim co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers.

Books

Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim and Renée Mauborgne

An international bestseller available in 41 languages, breaking Harvard Business School Press's historical record for most foreign licenses.

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking pool of profit. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Blue Ocean Strategies describes strategic moves — which the authors call "value innovation" — that create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Harvard Business School Press (Feb 2005)

Praise

"After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."
— Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.

"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."
— Nicolas G. Hayek, Chairman of the Board of Directors, Swatch Group

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."
— William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

"Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."
— Patrick Snowball, Chief Executive, Norwich Union Insurance

Subjects

Chan tailors each presentation to the needs of his audience and is not limited to the topics we have listed below. These are subjects that have proven valuable to customers in the past and are meant only to suggest his range and interests. Please ask us about any subject that interests you; we are sure that we can accommodate you.

Blue Ocean Strategy