Bill Tancer

Author, Click
General Manager, Hitwise

The leading authority on what people are really doing online and what it means for business and society.

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Biography

Bill Tancer is the world's preeminent expert on online behavior. For his presentations, Bill customizes his research to address an audience's specific interests.

Mining his company's database of more than 10 million Internet users every day, he answers questions about what people are really doing online and how they use Internet-based services, from searching to commerce and online giving.

Brilliantly adept at understanding the patterns in this data, Bill also speaks on what our behavior means—how we think and act, as consumers, citizens and Net surfers, what are the hot new trends, how we interact with one another.

Bill is the author of Click: What Millions of People Are Doing Online and Why It Matters — Unexpected Insights for Business and Life.

Offering a truly unique and all-new perspective on human behavior, Click analyzes how we search on the Internet, where we go, and what we do there. The results are surprising and indispensable to companies trying to reach consumers and anyone interested in the evolution of the Net-connected life.

Bill Tancer is general manager of global research at Hitwise, the world's leading online competitive intelligence services company. He is widely quoted on the latest Internet trends. He appears as a frequent guest on CNBC and has been quoted in major print and online media.

Click
Understanding online behavior to find customers, anticipate trends and improve performance.

We are what we click.

What time of year do teenage girls search for prom dresses online? How does innovation spread from an idea to mass adoption and how can businesses track the adoption of technology to competitive advantage? In a world where market leadership can be upended in a matter of days, how can any company in their right mind operate blind to the competition around them?

In his book Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the truth about how we use the Web, navigate to sites, and search for information — and what all of that says about who we are and how we behave. Tracking and analyzing the billions of trails left by millions of users, he offers surprising and practical insights that can be used to our advantage in business and in life.

Credentials

  • General Manager, global research, Hitwise
  • Author, Click
  • Former Director, Market Research, LookSmart
  • Former Director, Strategy, zaplet
  • Former Director, Marketing Strategy, nbci

Books

Click

What Millions of People Are Doing Online and Why It Matters—Unexpected Insights for Business and Life

Bill Tancer

We are what we click.

What time of year do teenage girls search for prom dresses online? How does innovation spread from an idea to mass adoption and how can businesses track the adoption of technology to competitive advantage? In a world where market leadership can be upended in a matter of days, how can any company in their right mind operate blind to the competition around them?

In his new book Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the truth about how we use the Web, navigate to sites, and search for information — and what all of that says about who we are. Tracking and analyzing the billions of trails left by millions of users, he offers surprising and practical insights that can be used to our advantage in business and in life.

HarperCollins (2009)
Hyperion (September 2, 2008)

Topics

Bill tailors each presentation to the needs of his audience and is not limited to the topics we have listed below. These are subjects that have proven valuable to customers in the past and are meant only to suggest his range and interests. Please ask us about any subject that interests you; we are sure that we can accommodate you.

Understanding online behavior

Videos

Authors@Google

Feedback

An advertising conference:
It's hard to believe it has already been a week since your fabulous presentation. So many people have made great comments about your stage presence and the insights you shared with us. Please accept our heartfelt thank you for your exceptional contribution in making our conference day and a great success.

A publishing trade organisation:
Thank you so much for helping us hold the very best Annual Meeting ever. The feedback about Bill's presentation has been wonderful. He did a fabulous job and charmed the entire industry. We held a Board meeting after the Annual Meeting and Board members kept coming up with things we should hire Bill to track. It was great fun and all very interesting.

A worldwide children's medical charity:
Thank you very much for having Bill speak to us. He was terrific. You could tell he put a lot of thought and research into our organization for his presentation.