Bob Lutz is one of the most experienced and high-profile auto executives in the world. Over the course of almost 50 years in the business, he has left an indelible mark on the auto industry: he held senior leadership positions at BMW, Ford, Chrysler, and most recently GM, from which he recently retired as Vice-Chairman.
He has been the force behind the renaissance of fresh, bold designs and performance engineering in US cars — such as the Pontiac Solstice, Cadillac CTS, the re-designed Chevrolet Malibu, and the Dodge Viper. And as a forward-thinking realist, Bob has been on the forefront of the electric car movement, leading the development of the first battery-powered car, Chevrolet’s Volt.
Known as Detroit’s "ultimate car guy," Bob is passionate in his desire to make his automobiles the best in the world, with unparalleled styling, performance, quality, and technical excellence. He is credited with reinvigorating GM’s previously undistinguished vehicle lineup and spearheading the turnaround of the then-hamstrung Chrysler Corporation in the 1990s.
Bob's latest book is Icons and Idiots: Straight Talk on Leadership. In this management manifesto, Bob profiles the leaders that made the strongest impression on him throughout his forty-seven year career.
His previous book was Car Guys vs. Bean Counters: The Battle for the Soul of American Business. Here Bob explores the history of America’s competitiveness through the lens of the auto industry. He argues that, although it’s tempting to structure a business around profits, the most successful ventures are focused on excellence and providing superior value. Car Guys was chosen for the Financial Times/Goldman Sachs Best Business Book of 2011 long list.
Bob Lutz is the president and chief executive officer of Lutz Communications. He chairs or serves on the boards of such organizations as Via Motors, EnerG2, NanoSteel, Transonic Combustion, Alexander Proudfoot, and Current Motor. He is also a partner in VL Productions, LLC with Gilbert Villarreal.
The SAE (Society of Automotive Engineers) Foundation named him the recipient of its 2006 Manufacturing Leadership Award, which recognizes individuals who have made meaningful contributions to the development of the automotive industry.
He is a contributor to CNBC, Forbes, and Road & Track.
- Retired Vice-chairman, Global Product Development, General Motors Corporation
- Chairman of the Board, VIA Motors
- Former President, Chrysler Corporation
- Former Vice President, Ford Motor Company
- Former Executive Vice President, BMW
- Former Chairman and CEO, Exide Technologies
- MBA, University of California at Berkeley
- BA, Production Management, University of California at Berkeley
- Fighter Pilot, US Marine Corps
Comments from a national trade association for market funded providers of financial services event:
He was perfect for their event.
Drew largest crowd, some folks from [...] event came too.
Attended Board dinner evening prior, breakfast before he spoke and after lecture
he enjoyed talking with people as he walked visiting vendors.
Customer impressed by his level of energy.
Everyone loved him.
An auto industry executives conference:
I can't say enough kind things about Bob Lutz. He is truly a gentlemen, a fabulous spokesman not to mention quite the sense of humor. His presentation was great and our survey results to date show our audience voting it as "excellent". The dinner and VIP lunch was quite a thrill for those who got to share a table with him.