Anna Bernasek has pioneered a new understanding of the role that integrity and trust play in all areas of business activity. She is the author of The Economics of Integrity, a widely-acclaimed exploration of these concepts, and a blog of the same name. In 2010, Anna co-founded The Integrity Partnership, a consulting firm that helps companies ground themselves in trust and integrity.
Anna argues that few companies appreciate the true value of integrity. It typically gets haphazard attention or is taken for granted; companies rarely celebrate it or try to increase it. But integrity is a company's most valuable asset and its most powerful means of building lasting wealth. It's simple: more integrity means more trust; more trust means more transactions; more transactions means more wealth. The good news is, every company has some degree of integrity. Anna can help you develop it.
"In this fascinating little book, Anna Bernasek shows what delivering milk has in common with financial reform. The common thread? Both need mechanisms to ensure integrity. Her insights will stick with you long after you put the book down."
— Alan Blinder, Economist and co-director of Princeton’s Center for Economic Policy Studies, former Economic Advisor to Bill Clinton
"In an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust."
— Dan Gross, Senior Editor, Newsweek and author of A Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation
"When our businesses and markets operate with integrity we are able to create enormous wealth. Anyone interested in understanding what makes our economy work must have this on their bookshelf."
— Mark Zandi, Chief Economist, Moody's
Ms. Bernasek is a weekly columnist for the Australian Financial Review. Her writing about finance and the economy has appeared in The New York Times, The Washington Post, Fortune, Time, and more. She has appeared on CNN, CNBC, public television and NPR.
The Integrity Partnership
Every company makes an investment in integrity. Few companies appreciate the true value of that asset or how to increase it. Typically integrity gets haphazard attention or is taken for granted. We believe integrity is a company’s most valuable asset and the greatest opportunity in business today for building lasting wealth. By understanding what integrity is and why it’s valuable, companies can learn to protect and promote it and thereby create additional wealth for all their stakeholders.
Since integrity is something companies already do, we don’t have to change the nature of the company to focus on integrity. We build on the existing base. We use an organizational approach tailored as needed to relevant teams including executive management, sales, marketing, finance, legal, etc.