Anna Bernasek

Co-author, All You Can Pay
Author, The Economics of Integrity
Co-founder, The Integrity Partnership

Integrity and trust are the drivers of long-term profits.

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Biography

Anna Bernasek has pioneered a new understanding of the role that integrity and trust play in all areas of business activity. She is the author of The Economics of Integrity, a widely-acclaimed exploration of these concepts, and a blog of the same name. Her new book, All You Can Pay: How Companies Use Our Data to Empty Our Wallets, (with D.T. Mongan) details how companies use what they know about you using big data and powerful analytics allowing them to analyze and predict your needs and behaviors, and to shape them.

In 2010, Anna co-founded The Integrity Partnership, a consulting firm that helps companies ground themselves in trust and integrity. Anna argues that few companies appreciate the true value of integrity. It typically gets haphazard attention or is taken for granted; companies rarely celebrate it or try to increase it. But integrity is a company's most valuable asset and its most powerful means of building lasting wealth. It's simple: more integrity means more trust; more trust means more transactions; more transactions means more wealth. The good news is, every company has some degree of integrity. Anna can help you develop it.

"In this fascinating little book, Anna Bernasek shows what delivering milk has in common with financial reform. The common thread? Both need mechanisms to ensure integrity. Her insights will stick with you long after you put the book down."
— Alan Blinder, Economist and co-director of Princeton’s Center for Economic Policy Studies, former Economic Advisor to Bill Clinton

"In an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust."
— Dan Gross, Senior Editor, Newsweek and author of A Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation

"When our businesses and markets operate with integrity we are able to create enormous wealth. Anyone interested in understanding what makes our economy work must have this on their bookshelf."
— Mark Zandi, Chief Economist, Moody's

Ms. Bernasek is a weekly columnist for the Australian Financial Review. Her writing about finance and the economy has appeared in The New York Times, The Washington Post, Fortune, Time, and more. She has appeared on CNN, CNBC, public television and NPR.

The Integrity Partnership
Every company makes an investment in integrity. Few companies appreciate the true value of that asset or how to increase it. Typically integrity gets haphazard attention or is taken for granted. We believe integrity is a company’s most valuable asset and the greatest opportunity in business today for building lasting wealth. By understanding what integrity is and why it’s valuable, companies can learn to protect and promote it and thereby create additional wealth for all their stakeholders.

Since integrity is something companies already do, we don’t have to change the nature of the company to focus on integrity. We build on the existing base. We use an organizational approach tailored as needed to relevant teams including executive management, sales, marketing, finance, legal, etc.

Books

All You Can Pay

How Companies Use Our Data to Empty Our Wallets

Anna Bernasek and D.T. Mongan

While millions of consumers carry on unawares, powerful corporate groups are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to know in detail the behavior, desires, and dreams of every single person, from mundane matters to the most private and intimate affairs in our lives. This massive trove of data represents an immense prize for its owners, in money terms the most valuable asset yet conceived. In a momentous shift the economics of information will turn the consumer economy on its head.

In All You Can Pay Anna Bernasek and D.T. Mongan show how companies use what they know about you and what comes next. Big data and powerful analytics allow companies to analyze and predict your needs and behaviors, and to shape them. Simultaneously the mass market is collapsing into ever tinier pieces where consumers are segmented more and more finely. Where the two trends collide, a few powerful actors will know the most they can charge for every single purchase, and extract all you can pay .

Bernasek and Mongan show how the accumulation of data threatens the very icon of the American way: the free market. That’s not to say that capitalism is threatened, nor that markets will cease to exist as they have for millennia. But the ability to understand everyone on a granular level, in real time, and simultaneously to control what each person is able to see, shifts the balance of power so dramatically that the freedom of markets is at risk.

The trend is alarming and left unchecked the destination seems clear. Yet consumers and companies can still choose a different path. Bernasek and Mongan show how by re-conceiving the rights of individuals a more balanced and ultimately more free economy can be achieved.

Nation Books (May 26, 2015)

The Economics of Integrity

From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future

Anna Bernasek

Why does a single ATM withdrawal take an entire day to process?

What makes Toyota the most trusted car company among consumers?

Why is one-quarter of the world's gold stored in the federal reserve?

Acclaimed journalist Anna Bernasek answers these questions as she takes us on a colorful journey that reveals the deep layers of trust involved in even the simplest of transactions. With examples that range from milk to mortgages, Bernasek shows how integrity is in fact our greatest economic asset; it forms the invisible bedrock of our economy.

As the world emerges from the financial wreckage of 2008, the question facing nations, companies, and individuals is how to create widespread prosperity again. Understanding the roles that trust and integrity play in our daily lives and in the macroeconomy will force us to rethink the way we do business. In this "New Era of Responsibility," Bernasek's message is both essential and urgent. The Economics of Integrity is a book for our times.

HarperStudio (February 23, 2010)

Book Reviews

'Economics of Integrity' focuses on trustThe Boston Globe
5 Smart Books: Let's Get FiscalThe Wall Street Journal
Shiller: The Best Econ Books I've Read RecentlyPBS NewsHour

Topics

Anna tailors each presentation to the needs of her audience and is not limited to the topics we have listed below. These are subjects that have proven valuable to customers in the past and are meant only to suggest her range and interests. Please ask us about any subject that interests you; we are sure that we can accommodate you.

How integrity and trust create wealth

How developing economies can create greater economic wealth by focusing on integrity and trust

Help for small business through public and private sector initiatives

Bold new ideas for financial reform

Health care reform and what we can learn from the rest of the world

The Federal reserve and other major central banks

Videos

The Economics of Integrity | Clemson Unviersity

Articles

— Newsweek
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— Financial Review
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