Books — Malcolm Gladwell

What the Dog Saw And Other Adventures by Malcolm Gladwell What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. Reviews Here are some reviews of What the Dog Saw: ‘What the Dog Saw: And Other Adventures’ – The Los Angeles Times Eclectic Detective – The New York Times - Sunday Book Review What the Dog Saw – Guardian What the Dog Saw – Christian Science Monitor Gladwell explains serial killers, Nassim Taleb – Bloomberg.com Changing the Subject, Maintaining the Tone – The New York Times Little, Brown and Company (October 20, 2009)

Outliers The Story of Success by Malcolm Gladwell #1 Bestseller: New York Times, Wall Street Journal, San Francisco Chronicle, Publisher's Weekly, Barnes & Noble In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"—the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate. Malcolm Gladwell discusses Outliers – Borders How others achieve greatness – Barnes & Noble Tagged Outliers: The Story of Success – AmazonVideo Reviews Here are some reviews of Outliers: Book review: Outliers – CIO How did I do that? – The Economist Chance and Circumstance – The New York Times Success: the complexities of making it – Globe and Mail How to fly high: A genius guide – The Independent Stating the obvious, but oh so cleverly – The Guardian The Elements of Success – The Wall Street Journal Gladwell gives his take on achievement – San Francisco Chronicle The Secret of Success – The Washington Post Timing is Almost Everything – BusinessWeek Outliers: The Story of Success – Quill and Quire Outliers – Entertainment Weekly Malcolm Gladwell dissects success in "Outliers" – The Seattle Times Malcolm Gladwell on Outliers – Reader’s Digest The Sociology of Success – The New York Times Little, Brown and Company (November 18, 2008)

Blink The Power of Thinking Without Thinking by Malcolm Gladwell How do we make decisions—both good ones and bad—and why are some people so much better at it than others? These are the questions Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Using case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than we have assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has to do not not so much with how we process information consciously, but depends rather on the few particular details we focus on. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers—in our homes, in our offices, and in everyday life. The result is a book that is surprising and transforming, and it has enormous implcations for business that only Malcolm Gladwell has begun to explore. Little, Brown and Company 2005

The Tipping Point How Little Things Can Make a Big Difference by Malcolm Gladwell Over 300 weeks on the The New York Times bestsellers list. The Tipping Point describes how ideas and trends start and spread, and offers tools for giving them direction. The message is eloquent, intuitively convincing, and relevant to a broad range of audiences. The Tipping Point has revolutionized how organizations manage trends and change. New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas and behavior, messages and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the "Tipping Point." Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. Little, Brown and Company, 2000