Innovative marketing strategies.


Highlights

Known for her bold imagination and genius for finding exciting new ways to reach customers, Julie Roehm has made history with her bold marketing strategies. She has created truly innovative, high-profile campaigns for industry giants like Ford, Chrysler and Wal-Mart.

An online marketing visionary, Julie understands how to leverage the marketing potential of new media, as broadband and two-way devices replace traditional communication techniques.

A master of a customer-centered approach to marketing, she consistently finds new and effective ways to connect brands to customer emotions.

Julie Roehm has held a number of very senior positions at some of the world’s largest corporations, including Director, Marketing Communications at DaimlerChrysler and Ford Motor Company and, most recently, SVP Marketing Communications at Wal-Mart.

She consults to major corporations worldwide to guide their positioning, the use of media platforms and the development of comprehensive marketing strategies.

Julie blogs for AOL Autos. called Slash Marketing .

Credentials

• Former SVP Marketing Communications, Wal-Mart
• Former Director, Marketing Communications, DaimlerChrysler
• Former Director, Marketing Communications, Ford Motor Company
• Founder, Backslash Meta LLC