How to strategically grow your customer base.

Highlights

For more than 25 years, Dr. Fred Wiersema has been advising corporate executives in North America and Europe on how to grow their strategic customer base, leverage customer-intimate practices and revamp their value propositions. Drawing from his research on more than 5,000 companies worldwide, Fred helps companies find and connect with new customers and create powerful internal structures dedicated to delivering customer value.

Smart, knowledgeable and personable, Fred combines his exhaustive research with a career’s worth of experience in developing customer value into market domination.

A business strategist noted for his action-oriented insights, Fred Wiersema is the founder and president of The Customer Strategy Group LLC.

Books

Fred has written four books on competitive customer strategies and leading business practices, all of which emphasize the value of learning from market leaders.

The Discipline of Market Leaders, a NYTimes bestseller and a #1 BusinessWeek bestseller, urges companies to focus on operational excellence, customer intimacy, and product leadership as the keys to growth. His follow-up work, Customer Intimacy, discusses how winning firms build close connections with their most valuable customers.

His most-recent book, The New Market Leaders: Who Is Winning and How In the Battle for Customers, uses case studies and a step-by-step approach to help companies reinvent the rules of competition in the age of customer scarcity.

Credentials

• Work published in Harvard Business Review and featured in Fortune, Business Week and numerous other business publications
• Featured CNN, CNBC and BBC-TV
• Ph.D., Harvard Business School.